William Mooney Associates

The Center For Consulting & Professional Practices

Helping consultants build profitable practices

            Since 1987, William T. (Bill) Mooney, Jr., CPMC, has directed the Center for Consulting & Professional Practices, a Division of William Mooney Associates.  He is a management consultant and executive coach for established consulting and other professional problem-solving businesses.  He is a business startup consultant and business coach for entrepreneurs starting a consulting or other problem solving practice.  He is a consulting career counselor helping clients of career and outplacement organizations with the consulting option.  He is a program and membership development consultant for consulting and other professional societies.

            As a management or business consultant and executive or business coach, he has been retained or engaged on a project basis by both well-established and startup consulting firms of many disciplines such as human resources, information technology, logistics, engineering, management, organizational development, technical communications, marketing, and information research among others.  He has helped hundreds of these firms improve their profit margins through his profitability management system, increase their fees and other compensation from clients through his payoff management approach, become client magnets so they attract and keep more and better clients through his client management program, improve their consulting product mix and make what they do to help their clients appear more tangible in the eyes of prospects through his positioning and promoting systems; and identify and develop new consulting opportunities through his research program.

He developed and presents the popular, contemporary, one-day seminars, How To Build & Maintain A Profitable Consulting Practice and How To Start & Build A Profitable Full-Time or Part-Time Computer Consulting Practice, as well as more specialized seminars on How To Start A Technical Writing Business, Marketing Forensic Consulting Services, How To Start A Consulting Practice, How To Market A Computer Consulting Practice, Profitable Technical Consulting, How To Develop Effective Marketing Materials For A Consulting Practice, and How To Build & Maintain A Profitable Sales Productivity Consulting Practice.  He has helped thousands of Southern California consultants improve their practices through his seminars as well as through his consulting and coaching services. 

He has spoken to numerous professional consulting, trade, and service organization at the national, regional and local levels.  His topics include: Keys to Building a Profitable Consulting Practice, Branding Your Consulting Services as a Product, Plan C - Planning for Consulting as a part of your Career Planning, Effective Marketing of Consulting, Profitability Management in a Consulting Business, A Client Management System for Consulting, Identifying and Developing Consulting Opportunities, How Successful Consultants Use Proposals, and Building A Consulting Practice Through Networking and Referrals.

            From 1989 to 1998, Mooney was the Executive Secretary of the Consultants Roundtable of Southern California.  He was the founder and chair of the former Consultants’ Forums in the Torrance and Long Beach Area Chambers of Commerce.  He is also a member of the Association of Professional Consultants (APC), Institute of Management Consultants (IMC), National Bureau of Certified Consultants (NBCC), , the Professional Coaches and Mentors Association (PCMA), the Society of Technical Communications (STC), the American Society of Training and Development (ASTD), the Association of Professional Communications Consultants (APCC), the American Chemical Society (ACS), the National Science Teachers Association (NSTA), and the Palos Verdes Executive Fellowship.

            While a member of  the Independent Computer Consultants Association (ICCA) he made numerous presentations to the Los Angeles, Orange County & San Diego chapters as well as at national ICCA meetings, the California Computer Expo, Los Angeles Computer Fair, and the Computer Marketplace Shows.  These presentations include The Computer Consulting Life Cycle,The 'R' in MaRketing Computer Consulting, Profitable Computer Consulting, and You and Your Computer Consultant.

            As a member of both the Orange County and Los Angeles chapters of the American Society for Training & Development (ASTD),  Mooney has co-chaired the Consultants' SIG -Orange Co. and received their Volunteer of

the Month award.  His presentations to ASTD groups include The Consulting Process, How To Develop Proposals, Negotiating Contracts and Fees,  Positioning Your Consulting Business, Plan C, and Tending to the Business Side of Your Business.  He has organized and moderated a "How To Become A Training Consultant" Spotlight program and presented consulting talks at several Training  Fairs.

            For Apple Computer, Inc. & the Macintosh Accounting Consortium, he showed Apple reseller sales personnel and computer consultants how to develop effective strategic solution partner alliances.  For Toshiba America, he helped their authorized service providers develop effective marketing plans.  For PacTel Cellular, he provided an introduction and orientation to consulting for a team of their personnel consulting to a German organization. 

            Mooney specializes in helping persons in career transitions consider and develop consulting practices through his Plan C, Plan for Consulting, program.  He has made numerous presentations to outplacement firm client conferences including Lee Hecht Harrison, Right Management Consultants, Executive Career Services, Hall Career Counselling, BC Associates, Drake Beam Morin, and ExecuNet as well as working with Baxter Pharmaseal and Pharmacea-Upjohn to help managerial and technical employees enter consulting when the companies were closing a local facility.  Career groups at the Crystal Cathedral, South Coast Community Church, St. Andrews Presbyterian Church and The Mariners Church have invited him to discuss consulting with their members.

            Mooney also helps other service business owners reposition their business as consultants.  He has spoken to several Chamber of Commerce and small business groups on this topic..  He has a contributed articles published in the Business Technology Associations magazine, BTA Solutions.

            Prior to establishing the Center for Consulting & Professional Practices in 1988, Mr. Mooney was a Professor of Chemistry and Dean of Sciences at El Camino College.  During his 38-year tenure at the college he was an internationally renowned authority, researcher, and consultant on the sciences in the two-year colleges.  He specialized in planning college science facilities and science curricula for the two-year colleges as well as developing science faculty improvement and student assessment programs.  He was the first two-year college chemistry faculty member to be awarded the prestigious national Catalyst award for excellence in college chemistry teaching by the Chemical Manufacturer's Association.  He was renowned for forming organizations for two-year college chemistry teachers like he has done for consultants in Southern California.  He is a former chairman of the Southern California Section of the American Chemical Society,

            Mooney, a resident of Torrance since 1951, and his wife, Margery, have three sons and five grandchildren and are active in the First Lutheran Church of Torrance.  Additionally, he has served on the Board of Regents and the Convocation of California Lutheran University, the later  for 27 years.  He served two two-year terms as chair of that group.  Mooney holds an A.B. in physics from the University of California, Berkeley; M.A. and M.S. in education and chemistry from Stanford University, and has completed additional graduate work in higher education at USC and UCLA.  He was elected to Phi Beta Kappa, Phi Lambda Upsilon, Phi Delta Kappa and Alpha Chi Sigma.

            Mooney is also a member of ITEST, a St. Louis based international organization dedicated to studying and influencing the encounter of theology with science and technology.  He has participated and presented at the semi-annual ITEST workshops.  His active interest in the interface of science and religion spans more than 50 years.

            Bill Mooney has developed a unique approach to identifying and developing hidden consulting opportunities.  Through consultant coaching he helps his clients apply this strategy and the related tactics to continuously develop their practices.  This is a transfer from his El Camino College career.  While  teaching general and preparatory chemistry to science and engineering majors and the history of science, based on Bronowski's Ascent of Man, he developed a nationally recognized approach to student use of the mass media and museums during their college studies in such a way that they used this experience as a springboard to life-long learning of science and technology as well as their interaction with society.

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