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How To Brand Your Coaching, Consulting or Training Business
Purpose
This one to two hour presentation helps a coach, consultant, or trainer learn how to brand their self their business, their product lines and their products so their can increase their power as client magnets and produce a more profitable flow of income by making the intangible more tangible in the minds of their clients and prospects.
Questions to be answered
What does your business name and tag line say to prospects, referrers and clients?
 | What are the problem solving professions and what do they do? |
| What are your consulting products and product lines? |
| How do you obtain work for each product and line? |
| What is the value of productizing and branding what you do? |
| What is a brand? Why should you brand? What governs branding? |
| What are examples of personality, business name, product line and product branding? |
| How does branding consulting differ from branding products/services? |
| What are the benefits of branding coaching, consulting, and training? |
| How can branding give you a competitive edge & manage profitability? |
| What are the 22 immutable laws of branding and what should I understand about each of them? |
| Why do web sites for coaches, consultants, and trainers make branding in each of the four areas imperative? |
Target Audiences
Coaches, Consultants, & Trainers who want to:
| Attract and keep more and better clients |
| Grow their business and increase their profitability |
| Make their offerings more tangible in minds of prospects
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